Good News As Skye Bank Unveils New TV Commercial ‘You Are In Control’
Skye Bank CEO, Tokunbo Abiru has
renewed the bank’s commitment to personalized customer service as the new focus
of the bank’s retail banking strategy.
He disclosed this yesterday during
the unveiling of a TV commercial on its digital banking solution;
SkyeXperience. The television commercial which is titled “You Are in
Control” expresses the unique value proposition of the product to include
its Omni-Channel, Self-Service and uniform sign-on across multiple devices.
Speaking at the sneak peek session
which held at the bank’s corporate headquarters, The Group Managing Director
remarked that: “today, banking is no longer about the physical building but
where you are and the device you are using. SkyeXperience is therefore designed
to give our customers, a seamless and consistent transition from one channel to
the other without any hindrance.
Giving a glimpse of the TVC creative
thrust, Nduneche Ezurike, Head of Strategic Brand Management of the Bank
described the TV commercial as a compelling narrative in consumer lifestyle
which is a complete departure from the traditional approach where organizations
attempt to talk at customers about their size, strength, resilience,
reliability among other value propositions.
According to him, “the SkyeXperience
TV commercial can best be described as personal benefit advertising in which
the consumer is the source of power and the A-Z of everything. It depicts a
conscious effort to engage the consumer in his ecosystem by interpreting his
lifestyle and communicating the benefits SkyeXperience offers the consumer”.
On his part, Charles Novia, a
veteran Nollywood and film producer, gave a critical review of the commercial.
According to him, production–wise, the SkyeXperience TV commercial has
aesthetic value. “For us in film making and commercial production, it is one of
the things we look out for. “It is pleasing to the eyes. It is important to
note that it was shot with full high definition camera – one of the highest
available today. Also, the use of motion graphics was well executed”.
Earlier, the Group Head, Product and
Innovation Group of the Bank, Ndubuisi Osakwe noted that the bank had historically
championed payment systems with multiple solutions that address payment
solutions including: channels, tablets, desktops and mobile phones for mobile
and internet banking. “The market has evolved and today we are moving to the
next level where the device you’re using does not limit you to the kind of
service you get.
Hence, the SkyeXPerience world
delivers internet banking on the go (i.e. one solution that fits all your
banking needs). We call it Omni-channel, in which the experience is uniform,
easy to use and a single sign-on across all devices,” he asserted.
SkyeXPerience offers customers a
plethora of benefits which makes the platform unique; thus enabling customers
to be in control of their banking needs at the push of a button on any mobile device.
Banking simplicity, self-service banking, Omni-channel experience and a highly
secured platform, among other features, is what distinguishes SkyeXPerience
from the rest of the pack.
The Sneak Peek brought together
professionals from different sectors of the society including; movie producers,
customers of the bank; as well as brand writers.
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